Eclectic Lane

Eclectic Lane is a thriving handmade jewelry brand with a passion for crafting unique, artistic pieces. With a dedication to exquisite craftsmanship, they sought to expand their reach by establishing a robust online presence. Their goal was to create a visually appealing, user-friendly website and efficiently manage shipping and fulfillment while harnessing the power of digital marketing for brand growth.

Client :
Eclectic Lane Artisan Jewellery
Date :
October 12, 2020
Category :
eCommerce Development
Location :
Australia Sydney
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Beautiful Design: We collaborated with Eclectic Lane to create a visually stunning e-commerce website. The design captured the essence of their jewelry and brand, ensuring a captivating user experience.

Shipping and Fulfillment Strategy: We helped them streamline their shipping and fulfillment processes, ensuring orders were delivered promptly, enhancing customer satisfaction.

Shopify Platform: After careful consideration, we recommended Shopify as the ideal platform for their e-commerce needs. Its user-friendliness, scalability, and extensive integration capabilities made it a perfect fit.

Sales Channels: We integrated their Shopify store with Pinterest, Facebook, and Instagram, enabling them to reach a broader audience and expand their online presence. We also set up automatic product feeds for Google Shopping, further enhancing their visibility.

Google Analytics: We implemented Google Analytics to provide Eclectic Lane with valuable insights into website traffic, user behavior, and the effectiveness of their marketing campaigns.

Email Marketing with Klaviyo: We connected their Shopify store to Klaviyo, a robust email marketing platform. We also set up essential email flows, including welcome sequences, cart abandonment reminders, and customer feedback requests.


  • Stunning Website: Eclectic Lane's new website beautifully showcased their handmade jewelry, leaving a lasting impression on visitors.
  • Efficient Shipping: With a refined shipping and fulfillment strategy, they consistently delivered orders promptly, enhancing customer satisfaction and loyalty.
  • Shopify Success: The Shopify platform offered a solid foundation for their e-commerce store, providing a seamless shopping experience.
  • Digital Visibility: Integration with Pinterest, Facebook, Instagram, and automatic Google feeds significantly expanded their online presence.
  • Informed Decision-Making: Google Analytics empowered Eclectic Lane with valuable insights, allowing them to make data-driven decisions and optimize marketing campaigns.
  • Effective Email Marketing: Klaviyo integration improved their email marketing efforts, resulting in increased customer engagement and retention.

Conclusion:By collaborating with our e-commerce consultation company, Eclectic Lane successfully transformed their online presence, resulting in enhanced brand visibility and customer engagement. With a captivating website, efficient shipping, and effective marketing strategies in place, they were well-equipped to thrive in the competitive e-commerce landscape.

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